Fun Stuff

Keeping things light and including humor in marketing is a proven technique. It humanizes your product or service and allows people to view your brand as a friend; as approachable. Some examples where I've combined humor with effective creativity.

If you remember Doug and Bob McKenzie as "hosers" on SCTV, you know how much they loved hockey and beer. This parody of the boys sold tires and oil changes for Monro Muffler.

Doug and Bob return to celebrate and sell with their own version of "The 12 Days of Christmas."

"Hosers" Doug & Bob McKenzie
Parody Radio Commercials

Take Offs for Ad Council Golf Tournaments

For several years, we created the promotional materials for the annual Rochester Advertising Council golf tournament, parodying popular TV shows of the time.

Parody ad of Austin Powers to promote golf tournament.

Parody ad of the Sopranos for ad council golf tournament.

Parody ad of Survivor reality show to promote ad council golf tournament.

The Sopranos became The Soparnos and the event a "family outing."

Austin Powers transformed into Austin
Putters: Foreplay for Swingers, and
Survivor Four transitioned into
Survivor Fore.

Bad Jokes As Told On The Radio

A selection of alleged humor I used on the radio back in the day.

Radio PSA For Volunteer Connection

An over-the-top parody of hard-sell infomercials, but this time dedicated to recruiting volunteers for non profit organizations.

Taglines With A Little Whimsy

A few taglines that I created for clients who wanted a little humor in their brand positioning.

Waterson Canal Cruises: Life In The Past Lane
Walker Outdoor Displays: It's Not The Media, It's The Motion
ReCom Resource Recovery: Recyling Texas, One Yard At A Time
Bud's Hots: We've Got The Hots For You!