101 Greatest Taglines

The greatest slogans and taglines of all time? Let’s just say it’s a list of 101 clever, catchy, memorable ideas going back several decades. You’ll find a list of some of the most powerful advertising slogans and taglines in marketing history below. And why George Kittle hasn't been signed up by Skittles remains a marketing mystery.

  1. 7 Up – The Un-cola

  2. ABC’s Wide World of Sports – The thrill of victory and the agony of defeat

  3. Adidas – Impossible is nothing

  4. Ajax – Stronger than dirt

  5. Alka Seltzer – I can’t believe I ate the whole thing

  6. Allstate – You’re in good hands with Allstate

  7. American Express – Don’t leave home without it

  8. Apple – Think Different

  9. AT&T – Reach out and touch someone

  10. Avis – We try harder.

  11. Beef Council – Beef. It’s what’s for dinner

  12. BMW – The Ultimate Driving Machine

  13. Bounty – The quicker picker-upper

  14. Brylcreem – A little dab’ll do ya

  15. Budweiser – The king of beers

  16. Budweiser – This Bud’s For You

  17. Burger King – Have it your way

  18. California Milk Processor Board – Got Milk?

  19. Campbell’s Soup – M’m! M’m! Good!

  20. Capital One – What’s in your wallet?

  21. Champale Malt Liquor – Champale Makes You Feel Special, Every Day

  22. Charmin Toilet Paper – Please Don’t Squeeze the Charmin

  23. Chevrolet – See the USA in your Chevrolet

  24. Chevrolet – The Heartbeat of America

  25. Citibank – The Citi never sleeps

  26. Clairol – Does she or doesn’t she?

  27. Coca Cola – Have a Coke

  28. Coca Cola – It’s the real thing

  29. Coca Cola – Open happiness

  30. Colt 45 Malt Liquour: It Works Every Time

  31. Crest Toothpaste – Look, Ma, no cavities!

  32. DeBeers – A diamond is forever

  33. Disney Land – The happiest place on earth

  34. E.F. Hutton – When E.F. Hutton talks, people listen

  35. Energizer Batteries – It keeps going... and going... and going

  36. Fed-X – When it absolutely, positively has to be there overnight

  37. Fiat Strada – Hand built by robots

  38. Forbes Magazine – Capitalist Tool

  39. Frosted Flakes – They're G-r-r-r-r-eat!

  40. FTD – Say It With Flowers

  41. Future Shop – See what the future has in store

  42. Gatorade – Is it in you?

  43. Geico – So Easy a Caveman Can Do It

  44. General Electric – We bring good things to life

  45. Greyhound – Leave the driving to us

  46. Grey Poupon – Pardon me, do you have any Grey Poupon?

  47. Haig Scotch Whiskey – Don’t be vague. Ask for Haig.

  48. Hallmark – When you care enough to send the very best

  49. Hertz – Let Hertz Put You In the Driver’s Seat

  50. Intel – Intel inside

  51. Ivory Soap – 99 and 44/100% pure

  52. John Deere – Nothing runs like a Deere

  53. Kay Jewelers – Every kiss begins with Kay

  54. Kentucky Fried Chicken – Finger lickin’ good

  55. Lexus – The relentless pursuit of perfection

  56. Levy’s Rye Bread – You don’t have to be Jewish to love Levy’s Rye Bread

  57. L’Oreal – Because I’m worth it

  58. Lay’s Potato Chips – Betcha can’t eat just one

  59. M&Ms – Melts in your mouth, not in your hands

  60. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard

  61. Maxwell House – Good to the last drop

  62. McDonald’s – I’m lovin’ it

  63. McDonald’s – You Deserve a Break Today

  64. Meow Mix – Tastes so good cats ask for it by name

  65. Miller Lite – Tastes great, less filling

  66. Morton Salt – When it rains, it pours!

  67. Motel 6 – We’ll leave a light on for you

  68. National Milk Producers Board – Got Milk?

  69. New York State – I Love New York

  70. Nike – Just Do It!

  71. Nokia – Connecting people

  72. Packard – Ask the Man Who Owns One

  73. Partnership for a Drug-Free America – This is your brain on drugs

  74. Pepsi – The choice of a new generation

  75. Perdue – It takes a tough man to make a tender chicken

  76. Porsche – There is no substitute Porsche

  77. Rice Krispies – Snap! Crackle! Pop!

  78. Rolaids – How do you spell relief? R-O-L-A-I-D-S

  79. Skittles: Taste the Rainbow

  80. Smith Barney – We make money the old-fashioned way. We earn it.

  81. Smucker’s – With a name like Smucker’s, it has to be good

  82. Sprite – Obey your thirst

  83. Staples – That was easy

  84. Texaco – You can trust your car to the man who wears the star

  85. The Independent – It is. Are you?

  86. The New York Times – All the news that’s fit to print

  87. Timex – Takes a licking and keeps on ticking

  88. Trix Cereal – Trix Are For Kids

  89. United Airlines – Fly the Friendly Skies

  90. United Negro College Fund – A mind is a terrible thing to waste

  91. UPS – What Can Brown Do For You?

  92. U.S. Army – Be all that you can be

  93. U.S. Forest Service/Smokey the Bear – Only you can prevent forest fires

  94. U.S. Postal Service – We deliver

  95. Verizon Mobile – Can you hear me now?

  96. Volkswagen – Think Small

  97. Wendy’s – Where’s the beef?

  98. Wheaties – The Breakfast of champions

  99. WINS Radio, New York – You give us 22 minutes, we’ll give you the world

  100. Winston Cigarettes – Winston Tastes Good Like A Cigarette Should

  101. Yellow Pages – Let your fingers do the walking