Focused On Creativity
That Delivers Results

In over 25 years of branding, advertising writing, creative direction, and voice talent / audio production experience, I've developed names and taglines for hundreds of products and services; written many websites and social media ads to create awareness and sales; and voiced and produced myriad radio and TV commercials and online videos to differentiate brands from their competitors.

As owner and creative director of ad agency Ingersoll et al, and for other agencies, I've created marketing materials, names and taglines for national and international companies, voiced commercials and videos for Blue Cross/Blue Shield, Wegmans, Zim's Max Freeze, Fathom Events and many others. And I've developed names and taglines for Coca Cola, Bausch & Lomb, Just Food For Dogs and even Bud's Hots. ("Bud's Got the Hots for You.:

My focus is on "effective creativity," developing real results for you that generate sales and positively impact your bottom line and brand image.

Ad for Getinge medical sterilizer for hospitals.

Voice Talent for Chamber of Commerce TV

Chuck Ingersoll Creative Services
Voice Talent • Branding • Writing

Creative Samples

Slogan for fresh pet food

Ad for hospital sterilizers

Social media ads for cocktails in a can

Brand position for online search tool

Facebook and social media online ads for Clubtails, cocktails in a can.

Branding and Tagline Creation

Hear here, click play to hear VO styles ranging from a warm and friendly male voice to hard sell automotive TV and radio commercials, all in just about one minute. It's a quick sampler of narration, eLearning, radio and online imaging, commercials and more.

Client praise for creation of branding slogan

Just Food For Dogs sells fresh dog food of exceptional quality. They wanted a new brand positioning that would appeal to pet owners that expressed how much they love dogs and how good their products are for pets. I created multiple slogan possibilities for them that communicated both emotional and rationale advantages and benefits. They selected the tagline at the left and were very impressed with the range of ideas presented. Another option that I loved and they considered: "Food Your Dog Will Love As Much As You Love Your Dog."

Copywriting and Content Creation

TV commercial and brand positioning created for Villa Maria College of Buffalo. The concept: appeal to students who excel in one area but are not great at math or English, for example. They want to find a school and career that fits their primary interest and aptitude and will give them the training to succeed. "I'm just like you..." allows each student to identify with others who are great at one thing, but not everything. "Where talent takes you," the tagline and brand position, offers positive, multiple meanings. Villa Maria is where talent takes you further. Where your specific skills can grow and be honed for success, etc.